WB catches pitch for ‘Heart and Soul’ music

Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures.

The interracial love story is about a young black female rap artist who is assigned to have an image makeover with a white, jaded makeover consultant; the two fall in love.

Warner Bros. beat out Def Pictures for the pitch from Jan Eliasberg, who started as director on TV’s “Sisters,” eventually becoming a writer/producer and then a staff writer on the show.

The pitch was brought to the company by senior VP of production John Tomko. WB president of music Gary Le Mel and director of development Ellen Schwartz got involved and Tomko, Le Mel and Schwartz went to president of production Lorenzo Di Boneventura, who stepped up and closed the deal.

Insiders said that Le Mel will act as an executive on the project, which will be used as a vehicle to either launch a new artist or to give an established musical artist a feature film career.

The deal was negotiated by the William Morris Agency’s Ramses IsHak and Eliasberg’s husband, WMA’s Neil Friedman.

More Film

  • Get Hard

    Writer Claims 'Get Hard' Ripped Off His 'Prison 101' Idea

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

  • Charles Rivkin

    CineAsia: Charles Rivkin Looks to Asia as Locomotive for Theatrical Cinema

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

  • Tax Plan Strikes Fear Among Below

    Hollywood's Below-the-Line Workers Anxious About New Tax Plans

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

  • Detective Pikachu

    Film News Roundup: Live-Action 'Detective Pikachu' Gets 2019 Release

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

  • Movie Chain AMC Exploring Investment in

    Movie Chain AMC Exploring Investment in Saudi Arabia

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

  • SPENCER LOCKE as Melissa Rainier in

    CineAsia: Sony Applies Haptic Technology to 'Insidious: The Last Key' (EXCLUSIVE)

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

  • Star Wars: The Last Jedi

    'Star Wars: The Last Jedi' Rockets to Dominant Social Media Buzz

    Warner Bros. picked up the pitch “Heart and Soul,” described as a “Pygmalion” for the ’90s set in the music world, for producer Jerry Weintraub for what sources said was low- to mid-six figures. The interracial love story is about a young black female rap artist who is assigned to have an image makeover with […]

More From Our Brands

Access exclusive content