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Sony regroups licensing

NEW YORK — Sony Signatures Film & Television is reorganizing its international licensing and merchandising agents structure in anticipation of increased overseas business generated by upcoming Sony releases.

Sony Signatures now will be represented by one primary licensing agency in each of the world regions of Europe, Asia and Latin America. Previously, Sony was represented by individual agents in each country in which the studio does licensing business.

The consolidation of Sony’s international licensing agency structure is in hopeful anticipation of a boom in overseas business generated by comedy actioner “Men in Black,” hitting U.S. theaters in July. Also, next summer’s “Godzilla” potentially is the largest franchise property in Sony Signatures history, according to Peter Dang, exec VP of worldwide licensing merchandising and consumer products.

London-based Copyright Promotions Licensing Group will be the primary agency for Europe, Marketing Entertainment for Asia and EXIM for Latin America, excepting Mexico, which will be covered by Marketing Intl.

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