RONDA, Spain — If you want to access a Hollywood actor and haven’t a personal relationship with a top talent agent, try to establish one with a producer who works with the actor or a junior agent in the team: It’s little use phoning or faxing a top agent cold.
This was just one of the tips delivered at a course of the Film Business School (FBS), which wrapped Sunday. Reckoned by many to be the finest film course in Europe, the FBS relaunched June 19-22 after a year’s hiatus due to a delay in getting funding from European Union’s Media 2 Programme. Located to the mountain town of Ronda in southern Spain, it forms the flagship program of the EU’s biggest training initiative, the Media Business School. The MBS has launched a four-month training center that it aims, in time, to turn into a European Sundance.
The FBS is directed by film strategist Jonathan Olsberg. Tutors this year included Ciby Sales’ Wendy Palmer; Joe Pichirallo at Fox Searchlight Pictures; Cassian Elwes from the William Morris Agency; and producers Timothy Burrill from the U.K., France’s Philip Carcassone, Ulrich Felsberg from Germany and Andres Vicente Gomez from Spain.
Twenty-three producers attended. Film Business School alumni include the past two foreign-lingo Oscar-winners: Judy Counihan (“Antonia’s Line”) and Eric Abrahams (“Kolya”).