Toronto-based film and TV production and distribution company Norstar Entertainment has opened a Los Angeles office to handle domestic sales and licensing.
The office will be headed up by Dave Sobieraj, Norstar’s newly appointed VP and general manager of U.S. sales.
The move coincides with a planned increase in both the quantity and budget levels of Norstar’s upcoming projects. The company plans to begin filming eight features in 1997, including “The Fourth Angel” and “Bearboy,” which are each budgeted at $15 million. On the TV side, Norstar has four miniseries and one syndicated series in various stages of development and production.
The company also has a library of more than 75 films, to which rights in some media are still available.
Sobieraj said that despite the fact that Norstar is one of the Canada’s larger indies, the company is “not all that known in the States. It’s my goal to change that.”
Before joining Norstar, Sobieraj served as senior VP of domestic sales and marketing for MDP Worldwide.