BOMBAY — Government-backed body the Indian Trade Promotion Organization (ITPO) will for the first time sponsor a full-scale Film Fair in New Delhi from Aug. 23-31, heralding the 50th anniversary of India’s independence and the place of Indian cinema in the world market.
ITPO chairman K.K. Mathur said, “India is the world’s largest producer of films, and that fact makes film activity attractive in terms of import and export viability. Film generates an annual turnover of $850 million, offers employment to over 20 million people and caters to the 13,000 cinemas in the country.”
More than 100 companies from the national and international film and TV sectors have booked space at the convention, organizers say.
Among other things, they’ll discuss problems facing the industry, from an arbitrary and extremely high entertainment tax levied in different Indian states to the recent Indian government ban on direct-to-home satellite operation.