Globo moves to bigscreeners

RIO DE JANEIRO — After resisting getting involved in filmmaking for many years, Latin America’s biggest TV player, Globo, finally has decided to enter the sector.

Globo is creating a film production division, which could become a separate company belonging to the Globo group and tentatively has been named Globofilme.

Marco Aurelio Marcondes, formerly a partner of the Ribeiro/Marcondes theatrical distribution consortium, was hired to head the new division along with Daniel Filho, a longtime Globo TV executive.

The new division intends to co-produce films with local and eventually foreign producers. It will take advantage of the Brazilian government tax laws for film production, which over the past years have led to a rebirth of the local film industry.

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