RIO DE JANEIRO — After resisting getting involved in filmmaking for many years, Latin America’s biggest TV player, Globo, finally has decided to enter the sector.
Globo is creating a film production division, which could become a separate company belonging to the Globo group and tentatively has been named Globofilme.
Marco Aurelio Marcondes, formerly a partner of the Ribeiro/Marcondes theatrical distribution consortium, was hired to head the new division along with Daniel Filho, a longtime Globo TV executive.
The new division intends to co-produce films with local and eventually foreign producers. It will take advantage of the Brazilian government tax laws for film production, which over the past years have led to a rebirth of the local film industry.