Fast start for Italo B.O.

Local pix draw auds as admissions rise

ROME — As the temperature continues to rise in Italy and theater-owners resign themselves to the customary summertime slump in trading, encouraging preliminary figures have been released for the box office season currently drawing to a close.

According to national B.O. monitoring service Cinetel, admissions in the key cities rose by 4.6% and receipts by 6.1% this season, which runs from September through late June.

The most substantial increase was registered in the January-April period this year, when the successful state-sponsored cut-price ticket promotion was introduced at weekday afternoon sessions. Admissions and grosses both climbed by 8.8%.

The market share for Italian productions and co-productions also showed a significant hike, increasing from 24% to 26.6%. During the January-April period, the Italian share swelled to over 30%, due largely to the performance of powerhouse comedy “The Cyclone.”

Up to mid-June, a total of 293 films had been released in Italy this season, 71 of which were Italian productions or co-productions involving Italy. The 142 U.S. titles released account for 56.7% of national admissions.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Film News from Variety

Loading