Digital Domain it has reduced its 300-member work force by 10% in the wake of wrapping visual effects for James Cameron’s “Titanic.”

“This is part of the normal fluctuations of this business,” Digital Domain topper Scott Ross told Daily Variety, referring to the layoffs of 30 full-time staffers .

“It’s not easy to lay off your family,” Ross emphasized.

At the peak of production at the Venice-based company partly owned by Cameron, Digital Domain’s roster numbered close to 1,000 workers toiling on “Titanic,” “Dante’s Peak” and “The Fifth Element,” including full-time and project employees.

While slimming down the feature film department, the company recently expanded its overall operating facilities however, into a new 18,000-square-foot space housing the commercials division and NT group.

Ross said that in anticipation of upcoming feature film work, his company will be actively recruiting at the upcoming Siggraph. “This company is vital and vibrant and always looking for the best talent.”

Follow @Variety on Twitter for breaking news, reviews and more