Dart’s ‘Rage’ pitch beaches up at U

Universal Pictures has acquired the rights to “Beaches” author Iris Rainer Dart’s dramatic comedy pitch “All the Rage,” for Lobell-Bergman Prods.

The pitch is described as a heartwarming but wrenching tale of a crippled comedian in love with a woman who must choose between him and another man.

Details of the deal were not available.

Dart will pen the screenplay as well as write a novel based on the same story.

L-B senior VP Catherine Schulman is credited with bringing the project into the studio. Uni’s co-prexy of production Stacey Snider acquired the pitch on the studio’s behalf.

The pitch sale is yet another instance of a film pact driving a publishing deal. Dart’s Gotham-based lit agent, Elaine Markson, is expected to finalize a publishing deal for “All the Rage” within the next few days, according to sources.

In addition to “Beaches” — which was the source for Touchstone’s 1988 film starring Bette Midler — Dart has written other novels such as “Show Business Kills,” “The Stork Club,” ” ‘Til the Real Thing Comes Along” and the sequel “Beaches II: I’ll Be There.”

Ron Bernstein of the Gersh Agency repped Dart on the deal with Universal.

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