Walt Disney Pictures’ marketing campaign for “101 Dalmatians” has picked up November’s excellence in film marketing award from the Hollywood-based Film Information Council.
FIC awarded Walt Disney Pictures’ marketing department for its international campaign, whose powerful promotional and merchandising tie-ins represented additional millions of dollars of advertising for “Dalmatians.”
On the top tier
Additionally, FIC noted that Disney’s successful campaign for the live-action feature was equal to some of its most successful full-length animation efforts such as “Lion King” and “Beauty and the Beast.”
In October, Warner Bros. was selected for the FIC award for “Sleepers”; in September, the award was given to the Samuel Goldwyn/Rysher Entertainment film “Big Night”; in August, Castle Rock and Columbia Pictures won for “The Spitfire Grill”; in July, 20th Century Fox won for “Independence Day”; in June, Universal won for “The Nutty Professor”; and in May, Paramount took the honor for “Mission: Impossible.”
Earlier in the year FIC marketing awards went to Fox for “The Truth About Cats & Dogs” (April); MGM/UA for “The Birdcage” (March); New Line won in February for “Rumble in the Bronx”; and in January, Buena Vista picked up the award for “Mr. Holland’s Opus.”
FIC also voted a special recognition to Miramax’s marketing department for “The Postman” for its specialized marketing of the film during the first two months of 1996.
Each year the FIC hands out the Charles M. Powell award for best-marketed motion picture of the year, selected from the monthly winners. In 1995, MGM/UA’s “Goldeneye” won the top marketing prize. Buena Vista’s “Lion King” won for 1994; and in its inaugural year in 1993, Universal/Amblin’s “Jurassic Park” took top honors.
FIC is a 36-year old org made up of more than 60 marketing, public relations and promotions executives from the film industry. The group was formed to discuss matters relating to the film marketing trade.
FIC’s executive chairman is Richard Markovitz; awards chairman is Freeman Fischer.