AMSTERDAM — American Multi Cinemas developer Krona inked an agreement Monday with the Stockholm suburb of Huddinge to build a 24-screen multiplex for AMC right next door to the headquarters of Sweden’s largest exhib builder, Svensk Filmindustri (SF).
The new hardtop is part of a major “American-style” entertainment complex, which will be opened in 1999 just down the road from SF headquarters in south Stockholm. The new hardtop will also be located less than 10 kilometers from two other plex sites, a six-screener run by SF and a 10-screener run by Sandrews, SF’s only serious competition.
Both Sandrews and SF seem skeptical about whether the project will ever come to fruition. Stefan Klockby, vice president of corporate information for SF, admitted his company was “not overjoyed” about the new plex being built “less than 300 meters from our back door,” but he added the exhib would most certainly influence moviegoing in Stockholm “if it ever got built. We have seen a lot of these projects on the drawing board but they don’t always end up breaking ground.”
Sandrews CEO and president Klas Olofsson also questioned whether the plans would be carried out. If they are, he admitted to Daily Variety, “the new multiplex could give everyone serious problems.”
The 24-screener will be part of a massive entertainment complex, including restaurants, video cafes, shops and other entertainment venues expected to draw up to 3 million visitors annually, according to the developer’s plans.
AMC has some 2,045 screens worldwide. Most are in the U.S., but the company has 13 screens in Japan, 20 in Portugal and more recently has been on the hunt for other locations in Europe.