Bringing a 92-year-old publishing tradition into the 21st century, Variety has announced it will augment its daily and weekly printed editions with an Internet Web site at http://www.variety.com before the end of the year.The two-tiered Web site, developed by Kaufman Patricof Enterprises, will be the first Variety-produced source of Variety-branded reporting available on the World Wide Web. “Our goal with this launch is to raise the bar of entertainment business reporting on the Net,” says Charlie Koones, associate publisher of Variety. While other sites carrying entertainment-oriented content now exist on the Web, Koones says Variety’s entry comes after “waiting not only for the technology to be in place, but also for the site to make sense from a business point of view.” Variety.com, designed for and freely accessible to Web-surfing showbiz buffs, will carry summaries of daily news stories from Daily Variety, as well as columns, film reviews, U.S. box office statistics, and a calendar of events for film and TV fans. Accessible through Variety.com, Variety Extra will be a pay service targeting industry professionals with discounts offered to daily and weekly subscribers. Variety Extra will carry full-text Daily Variety, special reports, U.S. and international box office statistics and analysis, as well as features not available in current editions of Variety. The site will use the Web’s unique capacity for almost unlimited data to allow readers to search archived information. “Now, with Variety.com and Variety Extra complementing what we already do in print,” says Variety editor Jonathan Taylor, “an even broader audience will have access to our comprehensive news coverage, reviews, box office reporting and distinctive analysis. We’re aiming to make our Web sites indispensable destinations for executives and entertainment buffs alike.” Dan Abrams, producer of the Variety site for Kaufman Patricof Enterprises, comments, “Bringing traditional media and entertainment industries into the interactive age has been one of our goals as a company, and there is no better partner for this effort than Variety.” New York-based KPE is responsible for designing the CBS Web site and has strategic alliances with Addis-Wechsler and Associates and Grey Advertising.
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