In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show.
Humongous’ exec VP of marketing and licensing, Ralph Giuffre, said the deal was the company’s first significant one in which Humongous didn’t create the story or the characters. “But the sytlistic fit of ‘Blue’s Clues’ and our inhouse creations was so good that we felt it was the right move at the right time,” he said.
Humongous on its own has sold more than 3 million units of its internally generated titles, such as “Putt-Putt” and “Freddi.” There will be at least three “Blue’s Clues” titles, backed by the popular TV series.
At least two of the titles will be out by Christmas ’98, with others to follow as demand dictates.