Nick, Humongous pact

In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show.

Humongous’ exec VP of marketing and licensing, Ralph Giuffre, said the deal was the company’s first significant one in which Humongous didn’t create the story or the characters. “But the sytlistic fit of ‘Blue’s Clues’ and our inhouse creations was so good that we felt it was the right move at the right time,” he said.

Humongous on its own has sold more than 3 million units of its internally generated titles, such as “Putt-Putt” and “Freddi.” There will be at least three “Blue’s Clues” titles, backed by the popular TV series.

At least two of the titles will be out by Christmas ’98, with others to follow as demand dictates.

More TV

  • Chris MatthewsTime 100 Gala, New York,

    Female Staffer Who Accused Chris Matthews of Sexual Harassment Received Severance from NBC

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

  • SATURDAY NIGHT LIVE -- Episode 1734

    'SNL': Alec Baldwin's Donald Trump Declares 'The War on Christmas Is Over' (Watch)

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

  • Rupert Murdoch

    21st Century Fox Clarifies Rupert Murdoch's 'Nonsense' Remark About Fox News Sexual Harassment

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

  • HBO Documentary President Sheila Nevins Stepping

    HBO Documentary President Sheila Nevins Stepping Down

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

  • Disney-Fox Deal Sets Up Scramble for

    Disney-Fox Deal Unleashes Flood of Free-Agent Executives, Talent

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

  • Morgan Spurlock Sexual Misconduct

    Morgan Spurlock's TNT Series 'Who Rules the World' Halts Production

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

  • George Clooney Matt Charman

    Watergate Series in the Works at Netflix From George Clooney, Matt Charman

    In a significant step up in scale for both parties, Viacom Inc.’s Nickelodeon network and Seattle-based edutainment software kingpin Humongous Entertainment have inked a five-year exclusive deal to create and distribute a series of edutainment CD-ROMs based on the sleeper success of Nick’s “Blue’s Clues” show. Humongous’ exec VP of marketing and licensing, Ralph Giuffre, […]

More From Our Brands

Access exclusive content