NBC has handed over responsibility for its Internet video usage to InterVU Network via a strategic alliance between the two companies, the network announced Wednesday.
With a 10% equity interest in InterVU, NBC has (at least for the time being) solved the problem of how to bring quality video to the network’s Web site (www.nbc.com). InterVU’s proprietary streaming technology and its strategy of placing specific Internet video servers along various key waypoints on the Web provides as close to state-of-the-art Net video as possible.
As part of the deal, the web announced that NBC Interactive will be producing a new video service on NBC.com that will further the network’s ambitious plans to continue to develop Web-exclusive entertainment and current event programming. Additionally, InterVU will become the exclusive provider and manager of NBC’s Web-based video data.
Currently, NBC Interactive is producing Web-based programming that has thematic ties to its TV programming but maintains a life of its own, such as “Homicide: Second Shift” and “The Pretender Adventure.” It also recently got into the local home page info-brokering business, lining up with its owned stations and affiliates to offer customized local information pages via NBC.com.