Mickelson team creating JamTV online
Concert promotion industry vet Jerry Mickelson, legit exec Pat Blake and multimedia maven Howard Tullman have teamed to create JamTV, the Web’s largest site with the ambitious goal of offering everything related to the music industry.The site — which also links consumers to JamTV-produced cybercasts, concert ticket and merchandise sites and radio station information — also offers music biz news that is updated daily. One-stop shopping Organizers also hope to create the definitive music business encyclopedia, with comprehensive artist information, such as discographies, bios, interviews and tour itineraries, all of which is frequently updated. “We were producing specials for TV and musicvideos for record companies and we were having difficulty finding (an outlet), but there wasn’t one,” Mickelson told Daily Variety. “We decided to tap our extensive broadcast experience and create a site for anyone who wants to know about anything in the music industry.” And while many Web sites are designed to lure visitors away from competitors, JamTV is being poised to also act as an adjunct to an artist’s or record company’s Web site. By steering JamTV visitors to these sites, it becomes a promotional tool as well. “We can say to a record company, ‘We play all your product and we use all your promotional material so we are helping you promote an act,’ ” Mickelson said. “We’re not trying to steal anyone’s thunder. We’ll link people using our site to any other (site) a label or company chooses.” JamTV also is aligning with radio stations and providing content in its site that helps promote the station, its playlist, upcoming events or provides info on its on-air personalities. 50 strong and growing It has 50 stations signed up so far, and if a station already has a site, users can be directed from the station’s site to JamTV or vice-versa. The nascent firm already has made a name for itself by cybercasting numerous concerts from a diverse group of artists. Because the company’s roots are in concert promotion — Mickelson’s Jam Prods. is in its 26th year as one of the top promoters in the Midwest — the creation of a Virtual Venue site was a natural. The site hosts live and archive concert events nightly, and since its inception has webcast 15,000 live shows including Farm Aid and Lilith Fair, plus concerts by Bush, Porno for Pyros, Tonic, Counting Crows and Motley Crue. Live interviews with U2, OMC, Perry Farrell, Courtney Love, John Taylor and Matchbox 20, among others, have also been featured. “Our next step is to branch out into urban and country music,” Mickelson said.
Follow @Variety on Twitter for breaking news, reviews and more