Zeroing in on DreamWorks’ potential youngster audience, the company has teamed with Curiocity’s FreeZone, an online site for kids, to set up interactive sites tied to three upcoming children’s movies.
FreeZone will act as the studio’s online promotional partner for the films — “Mouse Hunt,” Gore Verbinski’s live-actioner with Nathan Lane, opening Dec. 19; “Paulie,” with Gena Rowlands, coming next spring from director John Roberts; and “Small Soldiers,” Joe Dante’s action-adventurer with Kirsten Dunst, due in July 1998.
Each of the films will have its own site offering games, film clips and contests. The first of the sites, tied to “Mouse Hunt,” was unveiled Monday (http://www.freezone.com/mousehunt). Kids can create and send virtual “Mouse Hunt” postcards and communicate with cast and special-effects experts in chat rooms.
FreeZone, which says it has had 250,000 visits to its other kids-oriented sites, is part of Thomson Target Media, a subsidiary of Toronto-based Thomson Newspapers.
“They’ve got great ideas, the kinds of things I couldn’t do on my own because I don’t have the staff,” said Michael Vollman, DreamWorks’ head of field promotions. “They’ve got the ability to do some real special stuff.”