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‘Short’ video mag to bow at Sundance

“Short Cinema Journal,” one of the first commercially available DVD titles slated to hit the U.S. market, is bowing at the Sundance film fest.

The video magazine contains short films, filmed essays and interviews available only on the new five-inch disc with Dolby six-channel sound. First issue contents include George Hickenlooper’s “Some Folks Call It a Sling Blade” (on which the feature “Sling Blade” was based), starring Billy Bob Thornton and Molly Ringwald; an interview with helmer Michael Apted; and ads for Levis.

Festgoers are getting a first look at the product at eight kiosks set up along Main Street, where the disc is being demonstrated on Panasonic DVD players. The release of “Short Cinema Journal” is set for March, when the Panasonic player, already on sale in Japan, will be hitting stores.

“SCJ” co-founder Ninian Kurien told Daily Variety that his Venice, Calif.-based company is in talks with a major distributor and will sell for about $19 or by subscription. Kurien said he is in Sundance to ink deals with filmmakers to supply short films to “SCJ.”

Along with Panasonic, which has a tech team in Park City to set up the kiosks, “SCJ” also is partnered with Crest National Videotape & Film Labs, which performed the DVD video compression, authoring and replication services.

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