Making use of its unique and at times underused telephone operation, Ticketmaster has pacted with Western Interactive Media to provide telephone operators for the American Red Cross donor assistance program.
Under the terms of the agreement, Ticketmaster will provide live operator services through its 25 call centers. Callers who dial 1-800-Help Now and are interested in making donations to the org will be now be routed to Ticketmaster operators.
The move is part of the ticketer’s and the telemarketing industry’s recognition of a growing need of third parties to tap into existing telephone service providers — such as Ticketmaster — to help sell their products and services.
“We are pleased to be able to provide this important service to such a fine organization,” said Fredric D. Rosen, prexy/CEO of Ticketmaster. “Teleservicing for third parties is a rapidly growing multibillion dollar industry, and our existing platform is well positioned to manage and service national, regional and local (firms).”
Calls to the help line will initially be received by Western Interactive Media’s Enhanced 800 Network, which will provide information on the various services the American Red Cross provides.
Callers will then be given the option to transfer to a Ticketmaster operator if they are ready to make a donation.
This pact is the latest example of agreements inked by Ticketmaster to provide teleservicing and telemarketing programs. Recent deals include providing services for the 1997 Presidential Inauguration and a platinum plaque program through cabler VH1 with the proceeds benefitting the City of Hope.