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TCI renames digital arm

Cable giant Tele-Communications Inc. has renamed its new technology arm TCI Digital Cable and created a logo to accentuate the difference between TCI, its former All TV arm (now shuttered) and the current TCI Digital Cable franchise, which will deliver digital content to homes equipped to receive it.

The name change will not affect TCI’s continued rollout of digital cable. “The new name helps clear up any remaining consumer confusion about our distribution of digital cable content,” said TCI senior veep of corporate marketing Tom French.

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