Sony, Sharp give Thailand baht news

TOKYO — Electronics makers Sony Corp. and Sharp Corp. said Thursday they will raise the price of some consumer audiovisual goods in Thailand beginning in September because of the depreciation of Thai currency.

Electronics giant Sony said it will raise the price for TVs and audio equipment because of the devaluation of the baht. Even though Sony locally produces about 60% of the products it sells in the Thai market, the company relies on parts imported from Japan for most of the items produced by Sony Thai Co. Ltd., the company’s division in the country.

Sony said it is not yet sure if the country’s economic downturn has led to a drop in sales. A spokeswoman for the company also said Sony is evaluating its wholesale prices in other Asian nations and will make changes if they are needed.

Sharp’s price increase is for consumer electric appliances and some information products it sells in the Thai market. The company will raise the price on items such as camcorders, copying machines and personal computers by about 5% because of the drop in the baht.

Reuters reported Matsushita Electric Industrial Co. Ltd. said earlier this month that it would not take any immediate measures because of currency depreciation, while Sanyo Electric Co. Ltd. did not plan any increase for its consumer electronics goods in Thailand.

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