Sony back in the PC biz

TOKYO — Sony Corp. unveiled its new Vaio series of notebook and desktop PCs Tuesday and said it would start selling the notebook PCs in the U.S. market on July 1.

The world leader in digital audio visual products only recently got back into the computer business after giving up on its computer campaign in the late 1980s, when flagging sales forced it out of the PC business.

The Vaio series picks up on Sony’s audiovisual technology, which has been combined with a microprocessor from Intel Corp.

Sony wanted to get back in the computer business because it believes PCs will become a home audiovisual entertainment product in the future, but Sony is far behind other Japanese electronics firms such as Toshiba Corp. and Fujitsu Ltd. in the computer market.

Sony will produce two models of the Vaio series notebook computers with a total monthly production capacity of 3,000 units, and it also will make 1,000 units a month of the series’ mini-tower desktop version.

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