Just a few months after he was the subject of a “60 Minutes” profile and a couple of weeks after appearing on the cover of the community newspaper New Times, KABC radio’s embattled afternoon drivetime personality Larry Elder is apparently on the way out.
Elder — who has been targeted for the better part of two years in an advertiser boycott instigated by a watchdog group known as the Talking Drum Community Forum — is said by sources to be mere weeks away from being pinkslipped. Blame would fall on Elder’s slipping ratings, his controversial stands and the fact that the boycott is believed to have lost the station several million dollars in ad revenue.
KABC is quietly negotiating with Ed Tyll, a shock-jock type who presently works out of Orlando, Fla., to replace Elder. However, a KABC spokesman said that no decision has yet been made on which daypart Tyll might take over, if he joins the station at all.
This could also mean that, given KABC’s recent housecleaning bent, midday personality Dennis Praeger — another of the few remaining holdovers from the pre-Disney era — isn’t exactly safe himself.
Yet with Elder’s growing stature in the talkradio community, unloading him would potentially create even more ill will with listeners in the wake of KABC’s demotion of Michael Jackson last month to weekends — a move that quickly degenerated into a PR fiasco.