Havas sells pair of stocks to Publicis

PARIS — In a continuing effort to concentrate interests on its major subsidiaries, Gallic group Havas announced Friday it has signed an agreement to sell its shares in Mediavision and Metrobus to France’s second-largest advertising group, Publicis.

Havas will turn over its 33.3% stake in Mediavision, the national leader in cinematic advertising, and its 50% share of Metrobus, sole contractor of Paris’ RATP, the urban transport network.

After the sale, valued at 200 million Francs ($34.5 million) with a net capital gain of $13.8 million, Publicis will assume 100% ownership of Metrobus and 66.6% of Mediavision, in an ongoing aim to consolidate the company’s media and advertising divisions.

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