LONDON — British Sky Broadcasting has announced continued strong results for the nine months ending March 31, with pre-tax profit up 21% to $350 million on sales of $1.49 billion, up 24%.
Of total sales, 84% was derived from subscription revenues and 11% from advertising. Ad revenue, however, was up 34% during the period.
In the three months to March 31, BSkyB subscribers grew by 121,000 to 6.2 million. BSkyB services are distributed by both satellite and cable in the U.K. and Ireland. Of the new subscribers, 77,000 came through cable distribution.
The positive figures come on the back of the formation of British Interactive Broadcasting, the joint venture company between BSkyB, British Telecom, Matsushita and the Midland Bank (Daily Variety, May 8) set up to finance the satcaster’s digital launch next spring.
Sam Chisholm, BSkyB chief exec and managing director, said: “These results again confirm Sky’s growth in all operations and provide the platform for the future as we lead the way in the digital era.”