Ad wages increase for actors

In more good news for working actors, SAG performers’ earnings from commercials rose a steady 5% to $527 million in 1996, the Screen Actors Guild announced in a report released Friday.

SAG stats show that performers landed a record 89,256 commercial jobs last year, compared to 84,700 roles in 1995. The modest jump was distributed across all performer categories, including men, women and minorities.

Female and minority members achieved the highest growth in commercial jobs. Roles for women in commercials increased from roughly 33,300 roles in 1996 compared to 31,100 roles in 1995. Overall, women were hired for 37% of all commercial roles.

Commercial roles for African-American performers increased to 6% to 10,500 roles in 1996. Overall, ethnic SAG members received 22% of all commercial roles.

“We’re pleased to report this 5% increase in commercial roles for our members,” said SAG prez Richard Masur. “While our minority and female members did receive slightly higher percentages of roles in the commercial field in 1996, there is still plenty of room for improvement in the employment numbers for minorities and women in both the commercial TV and theatrical world.”

For all categories in 1996, including theatrical, television, commercials, industrials, interactive and extra work, SAG members earned $1.52 billion, up 11.6% from 1995 earnings of $1.36 billion.

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