Young & Rubicam lands Par accounts

Paramount Pictures has hired Young & Rubicam Advertising to handle spot broadcast buying in eight markets for its feature films, effective Jan. 1. The eight markets, which had been handled by Paramount’s former agency of record, Ogilvy & Mather, are New York, Los Angeles, San Francisco, Portland, Seattle, Sacramento, Fresno and Honolulu.

Paramount announced last month that it had chosen TeleVest to replace Ogilvy & Mather as its primary media buyer for network, syndication and cable.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety