MEXICO CITY – Televisa and Lockheed Martin Telecommunications, a subsidiary of the U.S. aeronautics and electronics conglom, have signed an initial agreement to develop and distribute high-tech content products, the Mexican company announced Monday.
Details were scarce, but the accord is believed to be directed at value-added services for Televisa’s two pay-TV operations: hardwire cable and satellite-fed, direct-to-home (DTH) TV.
“Entertainment delivered direct to home will rapidly evolve towards content tailor-made to the preference of each member of the household,” said Televisa CFO Guillermo Canedo White.
“In that sense, the stage that follows DTH is what we have called DTP: Direct to People, which we are committed to launch and lead,” the CFO said.
Russell McFall, telecom prez at Lockheed, called the alliance “an ideal combination of complimentary skills: Televisa’s artists and Lockheed Martin’s engineers.”
Also Monday, Televisa execs announced that its DTH project Sky – a joint venture with News Corp., TCI Intl. and Globo – would launch next week in Mexico City, with a nationwide Mexico rollout through late January.
The service will first offer 62 channels of video and 34 of audio only, and by March provide 88 channels of video, an additional 24 channels of pay-per-view and 48 channels of audio. Sky goes head-to-head with Galaxy Latin America’s DirecTV service, which launched here in early November and claims 20,000 subscribers.