The first annual Promax Europe will take place in Barcelona, Spain, March 3-4 and will focus on the key aspects of TV and radio promotion and marketing throughout that continent. The conference will address branding, trailer promotion and production, budget management and creative trends throughout Europe.Helmut Thoma, president and managing director of Germany’s RTL Television, will deliver the keynote address on the first day of the conference. Other speakers include Vladimir Zeleny, head of Nova TV in the Czech Republic, Teresa Guitart, an exec with Spain’s TV3, Claudio Scotto di Carlo from Italy’s Telepiu and RTL2’s Carmen Alzner. The meeting will culminate in the presentation of the Promax Europe Awards, which will recognize that region’s best promotion and marketing efforts. Promax Intl., which is headed by president Jim Chabin, was formed Stateside in 1956 to advance the role and increase the awareness of promotion and marketing within the media.
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