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NBC CHRISTMAS CHEER

Spex push Peacock to fore; Eye flies to 2nd

NBC won a week filled with Christmas specials and holiday-themed fare, taking households as well as the 18-49, 25-54 and 18-34 demos. For the Dec. 16-22 sesh, CBS finished second in households, boosted by several specials, and is up in households and the 18-49 demo compared with a year ago.

According to Nielsen, NBC finished with a 10.3 rating and 17 share in households. CBS finished with a 9.4/16, followed by ABC’s 9.1/15 and Fox’s 6.7/11.

In the adults 18-49 race, NBC finished with a 6.7/18 followed by ABC’s 5.3/15. Fox finished with a 4.6/13 and CBS ended up with a 4.2/12.

Compared with the same week last year, CBS is up 18% in households, while NBC is up 7% over last year’s average. ABC is down 6%; Fox is off 1%.

Monday

A meaningless “Monday Night Football” game between the San Francisco 49’ers and the Detroit Lions dragged down ABC’s household average this season by 25%, but the web still took the night with a 9.9/18. NBC finished second with an 8.0/14, while CBS had a 7.4/13 and Fox posted a 5.4/9. Most of the webs were either in repeats or specials.

Sunday

CBS won Sunday night in households, as “Touched by an Angel” was the highest-rated program (12.4/20) for the evening. “60 Minutes” posted an 11.7/21. Fox won the night in adults 18-49 when it competed head-to-head with the other webs and a repeat of “The X-Files” posted a 9.0/14 in households and a 7.5 rating in adults 18-49. NBC, also in repeat mode, won the night in women 18-49 and adults 25-54.

Saturday

CBS’ Saturday lineup won all six half-hours in households, with “Walker, Texas Ranger” posting an 11.5/21, highest in that category among all the webs. NBC’s 50th anniversary telecast of “It’s a Wonderful Life” won in adults 18-49 with a 6.0 rating and adults 25-54 with a 6.5 rating. Compared with a year ago, the film was up 9% in the 18-49 bracket and 8% in adults 25-54.

Friday

Friday was ABC’s night as the web won in households and adults 18-49 with its usual lineup. Fox’s “Millennium” hit a new low of 6.8/12 in households. NBC was in specials mode with “The Sound of Music,” taking women 18-49 and 25-54.

Thursday

NBC remains dominant, winning in households as well as adults 18-49 and 25-54. A repeat of “Friends” scored a 10.4 rating in adults 18-49, the highest for a repeat of that comedy since March. “ER” finished with an 18.1 rating in adults 18-49, its best since Nov. 21 in that category. CBS finished second that night in households with specials and “48 Hours.”

Wednesday

ABC won the night in households and adults 18-49 and more importantly all their shows were up in that key demo compared with the previous week. “Grace Under Fire” seems to be adapting to its new 8 p.m. timeslot, winning in households and beating CBS’ “The Nanny” by 7% in that arena. “Coach” retained 100% of its “Grace Under Fire” lead-in and from 9-10 p.m. “The Drew Carey Show” and “Ellen” won in all the key categories (households, adults 18-49, total viewers). Fox’s “Beverly Hills, 90210” won adults 18-49 from 8-9 p.m. and the web won the night in adults 18-34.

Tuesday

CBS tied ABC in households, its first first-place finish with entertainment programming since March 15, 1994. Leading the way for the Eye web was the Dolly Parton movie “Unlikely Angel,” which averaged a 12.7/20 in households and had the web’s best numbers for a Tuesday movie since February. ABC won the night in adults 18-49 and was up 19% compared with the previous week in that demo and 65% in households.

Monday

ABC won Monday night with its “Monday Night Football” matchup of the Buffalo Bills and Miami Dolphins leading the way. The web won adults 18-49, households and total viewers. NBC meanwhile, took women 18-49 and 25-54.

Each household rating point represents 970,000 households, or 1% of the country’s TV homes. The share is the same sort of percentage, except that it’s measured against only the households in which TV is being watched during the timeslot involved.

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