Italio percentery has eyes its on size

ROME – Producer Maurizio Totti, Oscar-winning “Mediterraneo” director Gabriele Salvatores and actor Diego Abatantuono, the trio behind Milan-based production company Colorado Film, have formed Moviement, a talent agency designed to provide representation for Italian artists from all branches of the entertainment industry.

“The Italian entertainment sector covers film, television, video, advertising, music, theater and multimedia, with various agents usually specializing in clients from each of these fields,” Totti told Daily Variety.

“Our intention is to unify a strong group of like-minded artists to form a talent factory providing a wide range of services,” Totti said.

While talent agencies that spread their net across all entertainment sectors spring from a common model in the U.S., Italo percenteries tend to be smaller, more specialized operations, an exclusivity that Totti said is “far from conducive to the circulation and exchange of ideas.”

Colorado started life roughly 10 years ago as an actors’ agency, moving into production in 1987 with Salvatores’ “Kamikazen.” Many of the thesps repped by the agency have joined the Moviement stable, including Claudio Bisio, Gigio Alberti and Antonio Catania, all of whom are minority shareholders. Also on the roster are popular actors Silvio Orlando, Piero Natoli, Monica Scattini and Antonella Ponziani.

“The fundamental difference now is that we have expanded the operation to include filmmakers and writers,” said Totti. “We’re not interested in luring big stars away from other agents; we already have enough names. Our aim is to seek out emerging artists, new talents that have no representation and no support structure to help them get started.”

Along with Salvatores, other directors on the list include Bruno Bigoni, Davide Ferrario, Antonello Grimaldi and Tonino Zangardi. Among the up-and-comers joining the fold are Davide Marengo, whose short films have been turning heads, and Bruno Tognolini, who directed the CD-ROM version of Salvatores’ big-budget sci-fi feature “Nirvana,” due out domestically Jan. 16.

Totti stressed that Moviement will not be directly involved in production, and that Colorado will continue at its current rate of one-to-two productions per year. He also underlined that representation is non-binding, with artists free to leave any time they see fit.

Colorado at present controls 98.5% of Moviement. The objective is gradually to reduce the production house’s stake to as low as 51%, parceling out small shares to artists.

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