LONDON – Brent Hanson has been named president and chief executive of the MTV and VH1 Europe music television networks, a position that consolidates his current role of co-president and creative director with that of departing co-president and business director Peter Einstein. The appointment is effective Jan. 1.
Einstein moves on to become president of the Gulf DTH network Showtime, the seven-channel satellite pay TV service for the Middle East. Gulf DTH was launched last spring and is a joint venture between Viacom and Kipco, a Kuwaiti investment company. Einstein, like Hanson, will remain based in London.
Hanson said that although he felt he has been “overworked” this year, he also thought “he would expand into the role. I’ve been concentrating on the technology of regionalizing MTV in Europe, and now I’ll have to put together the creative and business sides – I’m not too bad at delegating.”
A New Zealander, Hanson has been with MTVE since its inception in 1987. Statesider Einstein joined MTVE in 1990, but has been with MTV for 15 years, previously holding various posts in the U.S.
Einstein said he would “move quickly to put in place aggressive strategies for distribution, packaging and marketing” for Showtime. He replaces John Tydeman, who will continue as an adviser to the network.