FTC HITS THE BOTTLE: ADS UNDER FIRE

: WASHINGTON – Although the agency refused to comment officially, the Federal Trade Commission is investigating alcohol advertising on television, one government source has confirmed.

The FTC action was first reported by the Wall Street Journal, which said the commission is looking at hard-alcohol and beer advertising. The FTC, saying only that all investigations conducted by the agency are confidential, is responsible for regulating unfair and deceptive advertising.

Despite the FTC’s reluctance to discuss the issue publicly, Rep. Joe Kennedy (D-Mass.) applauded the agency for its efforts. “Alcohol beverage companies market their booze directly to kids through advertisements that use sex, fantasy, fast cars, cartoon figures, cute animals and fast music that appeal to children. … This is unfair and deceptive,” Kennedy wrote.

The FTC’s action follows a decision by the alcohol industry to drop its 50-year-old voluntary ban on broadcast advertising.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety

Loading