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FLAGSHIP RAMS ‘BZZZ!’

WGN downgrades inhouse Trib gameshow

Tribune Broadcasting Co.’s WGN Chicago has dealt a blow to its in-house Tribune Entertainment Co. gameshow “Bzzz!”

“Bzzz!” is being bumped out of its 6:30 p.m. access slot on WGN effective Jan. 6. Replacing it is Paramount Domestic TV’s “Real TV,” which will move from 1:30 a.m. on WMAQ.

“Bzzz!” will move to 3 p.m., replacing “Jenny Jones,” which moves to 2 p.m. Meanwhile, “Pat Bullard,” which aired at 2 p.m., is also being downgraded to 10 a.m., replacing a second run of “Jenny Jones.”

However, “Bzzz!” will remain at 6:30 p.m. on the WGN Superstation, which runs on cable.

In November, “Bzzz!” in Chicago averaged a 2.3/4, placing sixth out of seven stations. It was off 44% from its “Mad About You” lead-in and down 55% from the year-ago timeslot average with “Married … With Children.” TEC has not yet said whether “Bzzz!” will be returning next year, but execs say the show will be sold at NATPE.

“Bzzz!” is the latest example of an in-house real estate deal that has not entirely worked. Many companies with station groups are trying to supply themselves, but the consequences of such attempts have been mixed, at best.

Meanwhile, “Real TV” is expected to hit a 3.1 season high when the Nielsen chart comes out Wednesday, sources say. Chicago is the latest of several upgrades, including markets such as Baltimore, San Francisco, Cincinnati, Kansas City and Norfolk.

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