Eyemark pacts with Partner

Partner Stations Network and Eyemark Entertainment have formed a non-exclusive joint venture to create and launch first-run programming for all dayparts.

By working with Eyemark, which has access to the CBS-owned stations, the combined reach for launching new shows is 62%. The duo is looking at strips and weeklies, and the first project will be unveiled soon.

PSN is a consortium of 69 small and mid-sized TV stations reaching 32% of the country. It was founded in 1993 by Michael Lambert, PSN’s managing partner, to create programming for the member station groups, including Malrite Communications, Sinclair Broadcasting, LIN Television, Pappas Telecasting and Providence Journal Broadcasting.

Lambert recently announced that PSN was seeking a large-market partner, because it was too difficult to launch shows without the support of the top markets. The latest effort, “Jim J. and Tammy Faye,” was canceled in its first season.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety