Phyllis Yaffe has been bumped to president of Alliance Communications Corp. wing Alliance Broadcasting. She moves up from her prexy-CEO post at Alliance’s Showcase Television and the History & Entertainment Network. Also, Alliance Broadcasting tapped Bill Dawson exec VP and COO.*Electronic retailer QVC has tapped Daniel J. Schutzman VP, Q Direct. He’ll spearhead QVC’s domestic and international business development strategies. Schutzman joins from the Franklin Mint. * MG/Perin has named Sean Deneny VP-director of sales, and has tapped Karl Middelburg a regional sales manager. Based in Atlanta, Deneny most recently headed his own consulting firm, STS Entertainment; Middelburg joins from New Line Television. * EMI Latin president Jose Behar has added CEO to his title at the L.A.-based label. Since Behar joined the company in 1992, EMI Latin has seen 17 No. 1 hits on the Billboard Hot Latin Tracks chart. Also, Valerie DeLong has joined EMI-Capitol Music Group wing the Enclave as head of promotion. She’ll be based at the label’s Gotham headquarters.