MIAMI – Cesar Diaz, formerly VP of sales for Venevision Intl., has been named president of Vista Intl., a programming distributor for broadcast, cable and pay-per-view TV globally.

Diaz will oversee Vista’s business operations with a focus on sales, acquisitions and new developments. Diaz also will be charged with creating a new company platform, which Vista plans to present at NATPE in New Orleans.

Miami-based Vista also has offices in Bogota, Rio de Janeiro, Sao Paulo and Lisbon.

At Venevision, Diaz managed sales for all of Asia and most of Latin America.

Before joining Venevision, Diaz co-founded Global Vision Group, where he supervised the sales division.

Previously, Diaz served as director of sales/Latin America for Coral Pictures, and held various positions at Radio Caracas Television, where he also produced sports and drama programs.

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