DBS retailers slash prices

The prices of DBS or 18-inch satellite dish hardware continue to plummet amid whispers that with sales projections far behind schedule, the business could already be peaking.

When 1996 began, the retail price for a Sony or RCA DirecTV dish equipment package was about $700. It was slashed to $600 by spring, to $500 by summer and, over Labor Day, both DirecTV and EchoStar had cut deals with equipment manufacturers to drop the basic system to $199 when a $300 annual program package is purchased in tandem.

Now this week, Fry’s and Fedco stores have reduced the price for an RCA system to a mere $99.95, with Circuit City advertising it for $149.95 – both contingent on the purchase of a year of programming in advance.

A DirecTV spokesman said the price reductions were the decision of the retail chains and not done at DirecTV’s behest despite holiday sales running 20% to 40% below predictions.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Scene News from Variety