College sneaks for Miramax’s ‘Scream’

NEW YORK — College students will get a sneak preview of Wes Craven’s new film “Scream” under a deal inked between Miramax Films and Network Event Theatre.

“Scream” will make its world premiere Dec. 4 via NET’s network of satellite-linked theaters on college campuses nationwide with a combined enrollment of more than 650,000.

Miramax president of marketing Mark Gill said Miramax will pay NET a small fee in exchange for “state-of-the-art technology, high presentation quality and promotional muscle.” He said that the collegiate debut is designed to generate advance word of mouth for “Scream’s” theatrical release on Dec. 20.

Starring Drew Barrymore and Courteney Cox, “Scream” is a psychological thriller about a small town that comes under siege from a murderer who takes his cues from the movies. In conjunction with the premiere, NET’s marketing division American Passage Media will create on-campus promotional events including Wes Craven character costume parties, a Drew Barrymore Film Festival and screaming contests in college cafeterias.

“Through their on-campus theaters and their full-scale marketing capabilities, NET offers direct access to college students in a way that has never existed before,” said “Scream” producer Cary Woods.

NET’s programming division is based in Los Angeles and is overseen by producers Freddie Fields and Jerome Hellman.

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