Bronfman hosts MPTF Gotham benefit

NEW YORK — Seagram Co. president and CEO Edgar Bronfman Jr. hosted the Motion Picture & Television Fund’s first Gotham event Monday night, a cocktail reception at the Four Seasons restaurant.

Among those toasting the 75th anniversary of the MPTF were Sydney Pollack, Nora Ephron, MCA chairman Frank Biondi, former Capital Cities/ABC Inc. chairman Thomas Murphy, former HBO chairman Michael Fuchs, Tele-TV chairman Howard Stringer and CBS prexy Peter Lund.

At the reception, L.A.-based MPTF announced that it would join with the New York-based Design Industries Foundation Fighting AIDS to use the Edith Head costume collection for several fundraising events in 1997. DIFFA is the second-largest AIDS foundation in the U.S.

Head designs

When Head died in 1981, she left her award-winning collection to her longtime friend June Van Dyke and the remainder of her estate to the MPTF. Head designed costumes for more than 1,200 films and spent much of her career at Universal, which is now 80% owned by Seagram.

Also during the cocktail party, MPTF Foundation CEO Ken Scherer acknowledged a $1 million commitment that Bronfman made earlier this year on behalf of MCA/Universal in honor of Mrs. Lew Wasserman.

Wasserman tribute

Under the chairmanship of Lew Wasserman, Universal Studios was a major benefactor of the MPTF, a service organization promoting the well-being of Southern California’s entertainment industry.

“I am pleased to have the opportunity to recognize the Wassermans’ devotion to MPTF,” said Bronfman. “I am happy to continue Universal’s legacy of MPTF support.”

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