Zeyen Upped By Group W

Group W Television has named WBZ Boston vice president and general manager Debra Zeyen vice president of Group W’s Television Group.

In that capacity, Zeyen will become a key player in the TV station group put together by Group W and CBS last year. That venture is putting the wraps on a deal that would give it CBS affiliates in Philadelphia, Miami, Salt Lake City and Denver.

The venture has a war chest of about $500 million to acquire major-market TV stations. The company has indicated that it would like to acquire stations in the top 30 TV markets.

Smaller markets are not of interest to Group W, which passed on a chance to take part in CBS’ recent purchase of a station in Providence, R.I. and has not joined with the Eye web in trying to acquire King World’s Buffalo TV station.

Before becoming VP and general manager of WBZ, Zeyen was vice president of Group W TV stations, where she was active in program acquisitions and development. She has been with Group W since 1972.

Replacing Zeyen at WBZ will be Group W veteran Bill Aber. Most recently, Aber was senior vice president and general manager of Home Team Sports, Group W’s cable sports network in the Washington-Baltimore area.

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