WBTV set to launch Latin web Sept.30

Warner Bros. Intl. Television will roll out its first international network in Latin America and Caribbean islands on Sept. 30.

WBTV – the Warner Channel – will reach more than 800,000 subscribers and will be packaged with HBO Ole, Cinemax and Sony’s soon-to-launch service Sony Entertainment Television. HBO Ole, which is a joint venture between Time Warner and Sony, will handle distribution of WBTV, which is a basic cable service.

Family focus

WBTV will consist mostly of family fare and rely heavily on animation. WBTV also will include exclusive shows for Latin America and Brazil where the service is expected to launch later this year. Also expected to launch this year is HBO Ole’s music channel Viva.

The Latin America channel is the first of many channels that Warner Bros. International Television wants to launch worldwide. Its next efforts are expected to focus on Europe and the Pacific Rim.

Down the road, Warner Bros. execs have said they would like to launch thematic channels worldwide that spotlight various genres of programming.

WBTV will feature three audio channels offering shows in Spanish, Portugese and English.

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