WBDTD Confirms ‘Jones’ Upgrades

Warner Bros. Domestic Television Distribution says talkshow “Jenny Jones” will have substantial time period upgrades this fall.

WBDTD senior VP of sales Scott Carlin said “Jenny Jones” will be moved into early fringe by at least 50 stations, and that number may grow by the fall. The show also will make some jumps to network affiliates from indie stations. Currently, 55% of the show’s clearances are on affiliates, one of the lowest percentages among talkshows.

Currently, only 27 markets clear the fast-growing talker in the highly sought-after early fringe time period of 3-6 p.m. King World’s “Oprah Winfrey” and Columbia TriStar TV Distribution’s “Ricki Lake'” are cleared in fringe in 203 and 100 markets, respectively. Currently, most of the “Jenny Jones” clearances are in the morning or early afternoon.

Over the last year, “Jenny Jones” has made strong ratings gains. The show is up 63% this season, from a 1.9 rating to a 3.1, according to Nielsen. In demos, the show is No. 3 behind “Oprah” and “Ricki” in women 18-34,18-49 and 25-54 as well as in households.

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