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Smooth Swap In Hub

The Boston dailies had weeks of hype about the “Big Switch” between the CBS and NBC affiliates but viewers didn’t need a Ph.D. to figure out that as of Jan. 2, WHDH is the NBC affil and WBZ is the CBS affil.

Viewers had no trouble finding their favorite shows. NBC’s Thursday night lineup dominated as usual, as did the morning “Today” show. That was good news for WHDH, which trumpeted having a three-day average (Tuesday-Thursday) of 9.8/22 for its 11 p.m. news, up from a 7.9/18 in November and a 7.5/16 a year ago. By contrast, WBZ was down from 10.0/23 in November to a 7.3/16 and ABC affil WCVB went from an 11.0/24 in November to a 9.5/21. Numbers are somewhat misleading because they are limited to three days including Thursday, where “Seinfeld” usually tops the local ratings.

Switch was necessitated by the Group W-CBS deal of last summer, with WBZ forced to sever its 46-year tie to NBC.

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