Letterman, Leno tie in households; Today’ widens gap

“The Tonight Show With Jay Leno” pulled off another coup during the July 31-Aug. 4 week, posting a tie with “Late Show With David Letterman” in Nielsen household results.

Those figures mark the NBC latenighter’s second first-place finish in four weeks, having previously scored a first-ever victory thanks to a timely appearance by actor Hugh Grant.

Letterman remained the clear favorite in young-adult demos, but even there “Tonight” has held steady while CBS’ numbers are way down. “Late Show” scored a 3.0 rating among adults 18-49 and 25-54, representing double-digit declines from the same week a year ago, while Leno was essentially even with last year in those age brackets at a 2.5 and 2.7 rating, respectively.

In the ayem race, NBC’s “Today” (4 2/20) topped “Good Morning America” (3 7/18) by its widest household margin since October 1989, and has its longest winning streak going by that standard (eight weeks) since September-November ’89.

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