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Clearance Level Saps CBS’ ‘Late Late’ Premiere

CBS’ “Late Late Show With Tom Snyder” averaged a modest 1.5 rating, 8 share in national Nielsen results for its premiere week, reflecting a clearance handicap that caused the show to trail its most direct competitor, NBC’s “Late Night With Conan O’Brien” (1.9/9).

“Late Night” also delivered higher numbers among adults 18-49, a 1 vs. a 0.8 for Snyder, according to Nielsen daytime and fringe ratings for Jan. 9-13.

The CBS show was seen in only 89% of the U.S. and delayed in many markets, airing “live” at 12:37 a.m. in just 47% of the country; by contrast, O’Brien’s show was carried in 97% of the U.S., with nearly all clearances in pattern.

“Late Show With David Letterman” (5.7/17), meanwhile, posted another routine latenight win over “The Tonight Show With Jay Leno” (4.7/14), holding an advantage of more than 50% among adults 18-49.

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