Brissette Broadcasting Corp., a group owner of mid-and small-market TV stations, has retained investment bank Goldman Sachs & Co. to sell the company.
Brissette owns eight stations; it’s headed by Paul Brissette, who bought the stations from Adams Communications, where he was a longtime senior executive. Of the eight stations, four are CBS affils, three are with NBC and one’s with ABC.
Motivating the sale is the skyrocketing increase in station values over the past two years. “They made a seller out of a buyer,” Brissette said. The group owner and Goldman Sachs are said to want at least $300 million for the entire group.
Several of the markets might appeal to Fox or Fox-backed group owners such as SF Broadcasting and Blackstar LLC. For example, Brissette owns NBC affiliate WWLP Springfield, Mass., and CBS affiliates WSAW Wausau, Wis., and WTRF Wheeling, W.V., where Fox has no affiliates.
Other Brissette stations include NBC affiliates WILX Lansing, Mich., and WMTV Madison, Wis.; CBS affiliates KOSA Midland-Odessa and KAUZ Wichita Falls, both in Texas, and ABC affiliate WHOI Peoria, 111.