Bob Jacobs, the sales exec responsible for the launches of two short-lived but highly touted firstrun syndication projects, is said to be in discussions to fill the vacant distribution president post at King World.

A KW spokesman last week declined to comment on the rumor, but Jacobs has been spotted in the syndicator’s New York offices on several occasions in recent days. Discussions with Jacobs are said to have begun last week.

Jacobs was responsible for the widespread clearances of the “USA Today” TV magazine strip, which aired from September 1988-January 1990, and Carsey-Werner’s Bill Cosby-hosted gameshow “You Bet Your Life.” The expensive firstrun program lasted for several months in fall 1992.

He also was the C-W point man when Viacom conceived and executed the off-net marketing plan for “The Cosby Show,” the highest-grossing sitcom in history, but has remained out of sight for the past three years.

The KW distribution prexy post has been vacant since early October, when Scott Towle ankled.

Initially, there were rumors that Towle’s position would not be filled. In recent weeks, however, the word has been that company chairman Roger King would fill the job with a “heavy hitter.”

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