Mo Wax, editor and publisher of industry trade magazine Film Bulletin, died Jan. 21 at a nursing home in Philadelphia. He was 86.
With the growth of exhibition chains in the late 1960s, the Philly-based magazine began to struggle in an increasingly crowded field and finally stopped publishing in 1984, when Wax suffered a stroke.
He enjoyed a long career and is noted for pioneering market tests for motion pictures through a system known as Audienscope, which measured a film’s potential success through moviegoer surveys outside theaters and by mail.
Wax and his three brothers owned several vaudeville and movie houses in Philadelphia their father established in the ’20s.
He is survived by his wife, Helen; daughters, Sondra and Jill; and a son, Michael John.
Family suggests donations to the Foundation of Motion Picture Pioneers, 244 W. 49th St., Suite 2300, New York 10019.