Charles B. Tranum, a leading talent agent for TV commercials, died of cancer Dec. 7 at his home in New York City. He was 78.
Tranum was chief announcer at the Dumont Television Network in the late 1940s as well as an on-air personality and the host of “Manhattan Spotlight,” a precursor to latenight talkshows.
He also established a TV department at the former Hartford Model Agency. He established his own agency in 1952, which became Tranum, Robertson & Hughes Inc. in 1970.
He was one of the founders and served on the board of directors of the Committee of Commercial Agents, forerunner to the National Assn. of Talent Representatives, which negotiates with unions on behalf of its membership of 30 agencies in New York.
He is survived by his wife, Verne, a son, two daughters and a brother.