Leading U.K. TV producer SelecTV has unveiled details of its new cable channel, and operators hope the net will provide a boost to the U.K.’s sluggish cable market.
SelecTV Cable, specializing in second-run comedy, drama and entertainment, will launch May 21.
The largely U.S.-owned British cable industry is desperate for more proven Brit programming in its battle for business with satellite TV.
Drawing on SelecTV’s catalog of 300-plus hours of comedy and drama, backed by programming from ITV companies Central, Yorkshire Tyne Tees, Scottish and Anglia, the new channel revealed it has secured rights enabling it to show new SelecTV fare within weeks of it being premiered by the BBC.
Many of the BBC’s current crop of hit sitcoms, including “Birds of a Feather,” “Pie in the Sky” and “Goodnight Sweetheart,” are produced by SelecTV.
SelecTV CEO Allan McKeown said the cable station would be able to air these and other similar shows within the same season they receive their first run on BBC 1.